MASTER Diploma in Advertising & PUBLIC rELATION

DURATION:
1 Year

ID:
MDAPR

ELIGIBILITY:
HSC/GRADUATE

COURSE BRIEF :
Advertising spending in the region is forecasted to increased about 235.5 billion US dollars by 2020.The growth in the region is mainly driven by China, the world’s 2nd largest ad market and India, one of the fastest growing advertising markets in Asia.
COURSE MODULES

Advertising Management
Brand Management
Consumer Behavior
Communication Theories
Marketing Management
Market Research
Retail management
Campaign Planning
Public Relations
Management Media
Buying & Planning
Experiential marketing
Content Marketing
Production Management
Content Management
Rural Marketing
Legal
commercial aspect Of advertising
Community Management
Fundamental of Marketing
Digital Marketing Overview
Search Engine Optimization
Digital marketing
Metrics and channel Website
Planning and creation overview
Display Advertising
Marketing Strategy
Google Analytics tool
Google Webmaster tool
Linkedin Marketing
Facebook marketing
Instagram marketing
Lead Generation Strategy
Digital Marketing
Retail management
Marketing Data Identification and Collection
Twitter Marketing
Pinterest Marketing
Marketing Data Integration and EDA

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