B.A. in Mass Media & Communication

DURATION:
36 Months

ID:
DMM

ELIGIBILITY:
HSC

PROGRAM OFFERED BY:
MUMBAI UNIVERSITY

Course Brief :
Media plays a significant role as it has become a part of our daily life. Mass Media & Mass Communication are important as they inform people about various happening around the world. Educate them about the current society & culture.
COURSE MODULES

SEM 1 :

Effective Communication (EC -I)
Foundation Course
Visual Communication
Foundation Course Fundamentals
of Mass Com
Current Affairs
History of Media

SEM 2 :

Effective Communication (EC –II)
Foundation Course
Content Writing
Introduction to Advertising
Introduction to Journalism
Media Gender & Culture

SEM 3 :

Motion Graphics and
Visual Effects –I
Corporate Communication and Public Relations
Media Studies
Introduction to Photography
Film Communication-I
Computers and Multimedia-I

SEM 4 :

Motion Graphics and Visual Effects-II
Writing and Editing for Media
Media Law & Ethics
Mass Media Research
Film Communication-II
Computers and Multimedia-II

SEM 5 :

Copywriting
Advertising & Marketing Research
Brand Building
Agency Management
Social Media Marketing
Documentary & AD Filming

SEM 6 :

Digital Media
Advertising Design
Brand Management
Media Planning & Buying
Entertainment & Media Marketing
Television Program Production

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