Programs & Careers in Mass Media

Future in Media Industry

1. The video on demand (VoD) market is expected to grow globally at a CAGR of 8.3% to 2021.
2. Contextual media:- advertisers have figured out that context is king. This has paved the way for a contextual media gold rush where advertisements are selected and served by automated systems based on the context of what a user is looking at. 
3. Advertising:- While algorithms are a closely-guarded secret, it’s no mystery that there is some brilliant mechanism behind a user logging in to a service to find just the right content.
4. Consumer engagement via new medium:- Consumers have developed selective blindness to traditional ad delivery strategies. In the age of diminishing attention span, the widespread use of ad blockers, and a multitude of content channels, media companies need to get creative to engage with their user base.
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RMS vision is to be the most trusted & valued school in M&E education in India.

  • Advanced courses
  • RMS faculties are Artists.
  • Short & Long term Course.
  • Flexible timings
  • Guest lecture by media professionals
  • Workshop on entertainment sector.
  • Career guidance by celebrities.
  • Study tours

COURSES

MASTER DIPLOMA IN MASS MEDIA

DIPLOMA IN MASS MEDIA

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MASTER DIPLOMA IN MASS MEDIA

DURATION: 1 Year | ID: MDMM | ELIGIBILITY: HSC/Graduate

COURSE MODULES

Semester 1
Effective Communication Skills
Introduction to Ms office Computers
Fundamental of Mass Communication
Principle of Marketing
Introduction to types of Media
Assignment
Case Study

Semester 2
Introduction to Graphics
Print Media
Broad Casting Media
Outdoor Media
Digital Media
Assignment
Case Study

Semester 3
Advertisment & Promotion
Consumer Behaviour
Digital Marketing
Project Report
Assignment
Case Study

Semester 4
Introduction to Basic Photography
Media Planning & Buying and Selling
Brand Management
Agency Management
Assignment
Case Study

DIPLOMA IN MASS MEDIA

DURATION: 9 Months | ID: DMM | ELIGIBILITY: HSC

COURSE MODULES

Semester 1
Effective Communication Skills
Introduction to Ms office Computers
Fundamental of Mass Communication
Principle of Marketing
Introduction to types of Media
Assignment
Case Study

Semester 2
Introduction to Graphics
Print Media
Broad Casting Media
Outdoor Media
Digital Media
Assignment
Case Study

Semester 3
Advertisment & Promotion
Consumer Behaviour
Digital Marketing
Project Report
Assignment
Case Study