Programs & Careers in Mass Media

Future in Media Industry

1. The video on demand (VoD) market is expected to grow globally at a CAGR of 8.3% to 2021.

2. Contextual media:- advertisers have figured out that context is king. This has paved the way for a contextual media gold rush where advertisements are selected and served by automated systems based on the context of what a user is looking at. 

3. Advertising:- While algorithms are a closely-guarded secret, it’s no mystery that there is some brilliant mechanism behind a user logging in to a service to find just the right content.

4. Consumer engagement via new medium:- Consumers have developed selective blindness to traditional ad delivery strategies. In the age of diminishing attention span, the widespread use of ad blockers, and a multitude of content channels, media companies need to get creative to engage with their user base.