Why Media & Entertainment?
The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments—film; television, advertising, print and digital among others—have witnessed tremendous growth in the last few years.
The Media and Entertainment (M&E) industry in India is a sunrise sector growing at a CAGR of 14.3% and is expected to reach INR 2260 billion (USD 33.7 billion) by 2020
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.
The industry has been largely driven by increasing digitisation and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people.